Accessible Mailchimp Campaigns: A Quick Guide

Content and Structure

• Use real headings, not just bold text
• Use Mailchimp's built-in content blocks
• Use a single-column or simple layout with left-aligned text
• Organize content in logical reading order

Images and Alt Text

• Add alt text for all meaningful images
• Keep alt text short and purposeful
• Decorative images (e.g., dividers) should have empty alt text
• Do not put essential information only in images
• For more information, see Mailchimp's help page with instructions for adding alt text to images

Links and Buttons

• Link text should describe the destination
• Avoid vague links such as "click here" or "read more"
• Use buttons for primary calls to action

Text and Readability

• Use paragraphs that are short and easy to scan
• Make font size readable (14–16px for body text)
• Don't use excessive ALL CAPS or decorative fonts

Color and Visual Design

• Ensure there is strong color contrast between text and background
• Don't rely on color alone to convey meaning

Before You Send: Quick Accessibility Check

• Does the email make sense without images?
• Are links clear when read out of context?
• Is text readable on mobile and desktop? When zoomed to 200%?
• Is anything unclear without visual clues?